La Network del año fue VMLY&R con 1 Titanium, 1 Grand Prix, 2 Golds y 6 Silvers logrados por sus sedes de España, New York y Brasil con “Dogs Without Borders” y Zubi Advertising (Estados Unidos) con “The Undercover Names”.

Muy cerca en el segundo lugar, se encuentra McCann con 3 Golds y 6 Silvers para las sedes de Paris, Japón, Tel Aviv, España, Panamá, Polonia y Brasil.

Cierra este cuadro de honor Dentsu Creative por la exitosa participación de su oficina en Argentina, la cual obtuvo 1 Grand Prix, 3 Golds y 1 Silver. Otras networks con destacada participación fueron Ogilvy, Wunderman Thompson, Edelman, Mindshare, DDB, Havas, Mullen Lowe, Saatchi & Saatchi, Leo Burnett y Cheil.

El anunciante del año fue SFBO (FRENCH-BRAZILIAN SOCIETY OF ONCOLOGY) y la agencia independiente más destacada de la edición 2023 fue Manifiesto de España, con un Gold y 4 Silvers obtenidos por el caso “KICKIN’ RIGHTS CUP”. Otras agencias independientes de destacada participación fueron: Valor (Perú), MGC Global Group (Chile), X3M Ideas (Nigeria), Tribeca Media

(Perú), Geelmuyden Kiese (Dinamarca), Shernan Creative Collective (España), The Amazing Society (Suecia), Rock and Roll (Bolivia), Artilligence (India), entre otras. Conozca el listado completo:

PLANET

Jurados: Sonia Gastaud (EDHEC Business School Francia), Shilpa Puri (Samsung India), Natalia Borawska (VMLY&R Polonia), Joshua Belhumeur (BRINK E.E.U.U), Barbara Arizaga (Galápagos Conservancy Ecuador), Sandra Alvarez (PHD Media – Omnicom Media Group Portugal), Caritina Knight (Samy Alliance España), Paulina Escobar (Bombay México), Michele Gruc (CP+B Brasil).

GRAND PRIX

X3M Ideas | Nigeria | The Soot Life Expectancy | The Extra Step Initiative | CCO Steve Babaeko / ECD Mike Miller / CD Anthony Eigbe / DCD Kelechi Uduma / DCD Oladunni / Samuel Oluwagbemi HOA / Abisoye Odewole HOD / Godswill Kalu AD / Sodiq Sheu AD / Temitope Ayeni / Vivian Nwadike

GOLD

X3M Ideas | Nigeria | The Soot Life Expectancy

Tribeca Media | Perú | Skip Fire

SHORYUKEN PRODUCTION COMPANY LIMITED | Tailandia | Gift or Waste?

Shernan Creative Collective |España | Almost As Strong As Water

Rock and Roll | Bolivia | Chiquitano Phoenix

Mindshare |España | Endesa: Everything counts

MGC Global Group | Chile | Signs from the Ocean

Geelmuyden Kiese | Dinamarca | The Reservoir Refill

SILVER

Zubi Advertising | Estados Unidos | The Undercover Names

X3M Ideas | Nigeria | MASQUERADES

Wunderman Thompson | México | The Global Warming Series | x2

Rock and Roll | Bolivia | Chiquitano Phoenix

Rise | Países Bajos | Tap for life

Mindshare | España | Endesa: Everything counts

M&CSaatchi | Indonesia | Hari Bersih Indonesia 2023

Geelmuyden Kiese | Dinamarca | The Reservoir Refill

Don Alfaro | Ecuador | The Yes of Nature

1947 | Bolivia | Testimonials of Nature

Essence of the Message

Jurados: Eri Pavlaki (Women Do Business Grecia), Cristiano Tonnarelli (Ogilvy Singapur), Shireen nababteh (Cheil Levant Jordania), Davide Buttazzoni (Agencia Sensei España), James Mendoza (TBWA\SMP Filipinas), Mark Horley (Tonic Reino Unido), Candela Gonzalez (World Association of Girl Guides and Girl Scouts Global), Ferju Cuevas (1947 Bolivia), Eduardo Poppe & Rodrigo Revoredo (Valor Perú), Mohamad Baalbaki (The Bold Group Arabia Saudita), Sue Daun (Interbrand Reino Unido)

GRAND PRIX

Wunderman Thompson | México | The Global Warming Series | The North Face | Omar Fabian / Jonathan McVinish / Jesús González / Carlos Ferrario / Carlos Enrique Ramírez / Rodrigo Arteaga

GOLD

Wunderman Thompson | México | The Global Warming Series

MGC Global Group | Chile | Signs from the Ocean | X 2

DEPT | Países Bajos | Be Free in Your Own Skin

Dentsu Creative | Argentina | Scrolling Therapy

ARENA by Havas | Perú | The Paths

SILVER

Zubi Advertising | Estados Unidos | The Undercover Names

WINGS The Agency | Venezuela | The Home Project

Tribeca Media | Perú | Skip Fire

Shernan Creative Collective | España | Almost As Strong As Water

Ogilvy | República Dominicana | EL PESO DEL BULLYING | x 3

Manifiesto | España | KICKIN’ RIGHTS CUP

Lemontik | España | Recycling doesn’t happen in Spain? | x 2

Joystick, FIFCO | Costa Rica | You have already won

BUM, Blasi, Urgell, Morales S.L. | España| AGGRESSIVE, RIGHT?

AGENCIA GO | Ecuador | Sharksaver

9 Días | España | El primer día

9 Días | España | Breakdown Prejudices

Designs for a Better World

 Jurados: Sachiko Nishihashi (Dentsu Tokio), Chermine Assadian (Wunderman Thompson Reino Unido), Samia Montaque (Havas Media Suiza), Angélica Escrucería (Wunderman Thompson Latam), Henry Ramirez & Camilo Afanador (VMLY&R Commerce | Geometry Colombia), Eduardo Basque (Ogilvy Health NY), Ivan Calle & Roberto Lopez (Zubi Advertising E.E.U.U), Nikki Hughes (Edelman Reino Unido), Alan Cruz (Ogilvy Honduras), Sompat Trisadikun (GreyNJ United Tailandia)

 GRAND PRIX

 VMLY&R HEALTH España | VMLY&R NY – São Paulo | DOGS WITHOUT BORDERS | SFBO (FRENCH-BRAZILIAN SOCIETY OF ONCOLOGY)

 GOLD

 VMLY&R HEALTH España | VMLY&R NY – São Paulo | DOGS WITHOUT BORDERS

McCann | Polonia | Where to settle

 SILVER

Mindshare | España | Endesa: Everything counts

Dentsu Creative | Argentina | Scrolling Therapy

Institutional Communication

 Jurados: Kien Eng Tan (dentsu Malasia), Gavin Simpson (BBDO Guerrero Filipinas), Jason Foo (BBD Perfect Storm Reino Unido), Ela Gökkan Savcı (Mullenlowe Estambul, Turquía), Marie Claire Maalouf (Edelman EAU), Miriam Preissinger (Cheil Germany), Sergio Rio León (Grey Argentina), Denise Rossetto (Broken Heart Love Affair Canadá), Noella Choi-Finnamore (FCB/SIX Canadá), Juan Cenoz (VCCP España)

GOLD

VMLY&R HEALTH España | VMLY&R NY – São Paulo | DOGS WITHOUT BORDERS

Mccann Tel Aviv | Israel | Fighting to remember

SILVER

Zubi Advertising | Estados Unidos | The Undercover Names

SOCIETY

 Jurados: Tom Gilmore (Culture ONE World E.E.U.U), Mitch William (Media Monks EAU), Sergio Franco Tosso (Fahrenheit DDB Perú), Gianna Tachinardi (Leo Burnett Alemania), Symonne Torpy (BETC Etoile Rouge Francia), João Inácio (Dept Agency Países Bajos), Patrick Van Haperen (Rise, Países Bajos), María Ximena Sefair (UNICEF Colombia), Lauren Jones (Mattel, Inc. E.E.U.U), Kote Kaid, (Wunderman Thompson Chile)

GRAND PRIX

Edelman | Reino Unido | Let Her Grow | Dove | Judy John Global CCO, Tim Green APAC CCO, Andrew Simon Global Creative Director for Unilever, Nutchanun Chiaphanumas Executive Creative Director, Shauna Roe Creative Director, Mary Soroka Creative Director / Chad Ballantyne Regional Client Lead, Laura Spence Client Services

GOLD

Edelman | Reino Unido | Let Her Grow

SILVER

Valor | Perú | The Stain

Tribeca Media | Perú | Skip Fire

The Amazing Society | Suecia | For all women’s rights

Ogilvy | República Dominicana | EL PESO DEL BULLYING

Geelmuyden Kiese | Dinamarca | The Reservoir Refill

 Causes

Jurados: Willem Van den Hoof (Ogilvy Social.Lab Bruselas), Frank Macera (Taxi VMLY&R, Canadá), Rica Eckersley (DDB Canadá), Sid Samodio (McCann Worldgroup, Filipinas), Giles Watson (DDB, Australia), Mark Whelan (Havas Reino Unido), Natxo Diaz (VMLY&R España), Katherine Yuen (Ogilvy Republica Dominicana), Flor Leibaschoff (BeautifulBeast E.E.U.U), Leandro Zumárraga (dentsu Argentina & Chile).

GOLD

McCann Paris | Francia | Optink

SILVER

Zubi Advertising | Estados Unidos | The Undercover Names

Wunderman Thompson | México | The Global Warming Series

DKT | México | Prudence Only Fans

Manifiesto | España | Numbers that matters

Inbrax | Chile | Press Here Now

Edelman | Reino Unido | Fight for What Counts

Human Rights

Jurados: Leila Katrib (Incubeta EAU), Michael Davey (The Creative Works Australia), Gabriel Lepesteur (We Are Social Alemania), Asheen Naidu (TBWA\Singapur), Rebekka Perdereau (UNICEF Belgica), Lis M. Torron (Reclam España), Maria Priscila (Mapa360 Brasil), Linette M. Torres (Blend Marketing Solutions Puerto Rico), Carolina Rodriguez (Dilucidar, Singapur)

GOLD

Valor | Perú | The Stain

Manifiesto | España | KICKIN’ RIGHTS CUP

SILVER

W/McCann | Brasil | Harassment Advisory

Valor | Perú | The Stain

The Amazing Society | Suecia | For all women’s rights

Publicidad Comercial Mullen Lowe | Guatemala | Always Alive

McCann | España | Housing Project

Manifiesto | España | KICKIN’ RIGHTS CUP | x2

Lounge Group | Hungría | You’re Not Alone On The Roads | x2

Inbrax | Chile | Press Here Now

Edelman | Reino Unido | Streetcode

Cheil Centrade | Rumanía | Share Your Power

BUM, Blasi, Urgell, Morales S.L. | España | AGGRESSIVE, RIGHT?

Health & Wellness

Jurados: Anil Solanki (Detsu Media India), Mahesh Mahalingam (UNAIDS Suiza), Alessandra Gomes (McCann Health Brasil), Carmen de la Llave (LLYC Europa), Amy Creyer (Mosaic Canadá), Mickey Chan (ACNE Reino Unido), Quino Oneto Gaona (Di Paola Latina Argentina), Arm Buddhaphol (Rabbit’s Tale Tailandia)

GRAND PRIX

 Dentsu Creative | Argentina | Scrolling Therapy | Eurofarma

 GOLD

 Valor | Perú | The Stain

DKT | México | Prudence Only Fans

Dentsu Creative | Argentina | Scrolling Therapy | x 2

Boomerang | Marruecos | The Renaissance Of Hope

SILVER

X3M Ideas | Nigeria | The Soot Life Expectancy

VMLY&R HEALTH España | VMLY&R NY – São Paulo | DOGS WITHOUT BORDERS | x2

Portavoz | España | #SinVegüenza

DKT | México | Prudence Only Fans

Ogilvy Health NA | Estados Unidos | Cat Pain IQ

McCann Paris | Francia | Optink

McCann | Panamá | Vaping Poison | x2

Leo Burnett Group | Tailandia | Million Spoons

McCann Health | Japón | Time is Love

Don Alfaro | Ecuador | Depression is not a fantasy

BeautifulBeast | Estados Unidos| Cancel the World Cup | x2

Artiligence | India | The X-ray Calendar

Artiligence | India | The Good Craving

ARIADNA COMMUNICATION GROUP | Bolivia | Cleaning a nation’s conscience​

AGENCIA GO | Ecuador | Sharksaver